Primary Care
A consistent primary care relationship can make it easier to address everyday concerns, plan preventive care, and manage health needs over time.
Explore this servicePrimary care for every stage of life
Primary Care & Family Medicine in Phoenix, Arizona
Personalized care for adults, children, and families—led by Ellana Davidov, PA-C, at an independent North Phoenix practice.
North Phoenix15600 N Black Canyon Hwy, Suite C103, Phoenix, AZ 85053
New patientsSee how to prepare
4.9/5Google rating
653 reviews
653 reviews
Adults & childrenWhole-family primary care
North PhoenixNear I-17 & Greenway
Care that connects
One practice for everyday health and long-term wellbeing
Start with the care patients search for most. Specialized offerings support—not replace—Forward Care’s primary-care identity.
Annual Physicals & Wellness Exams
Use a routine visit to review the big picture—not only what hurts today.
Explore this serviceSick Visits
If you are sick and unsure what to do next, start with a call to Forward Care.
Explore this servicePediatric Care
Primary care can help families navigate routine health needs, common illnesses, and questions that come with every stage of childhood.
Explore this serviceWomen’s Wellness
A comfortable place to discuss preventive health and routine concerns as part of your broader primary care.
Explore this serviceChronic Disease Management
Chronic conditions often need consistent follow-up—not a one-time visit.
Explore this serviceMedical Weight Management
A responsible plan begins with your health—not a promise on a scale.
Explore this serviceHair Loss Evaluation
Hair loss has many possible causes, so a thoughtful evaluation matters before discussing treatment.
Explore this serviceWhy Forward Care
Independent care feels different when it is designed around relationships.
Forward Care’s strongest position is not scale. It is continuity, accessibility, and the ability to know patients as people.
Learn about the practiceListen first
Begin with the patient’s goals, concerns, and context.
Explain clearly
Turn clinical information into understandable next steps.
Think long-term
Connect today’s visit with preventive and ongoing care.
Coordinate
Use testing, referrals, and follow-up when appropriate.
Google Reviews
Care patients feel good recommending
“The staff here are great.”
“She listens and doesn’t judge.”
“You can tell she genuinely cares.”
Actual photograph from Forward Care’s current websiteMeet your provider
Ellana Davidov, PA-C
Board-certified physician assistant
Ellana provides primary care to adults and children and brings a background in urgent care, women’s wellness, and chronic disease management. She trained at Arizona State University and completed physician assistant studies at Northern Arizona University.
“Care should feel personal, understandable, and connected to the life you are living.” Prototype expression of the practice philosophy—not a direct quotation.
New to Forward Care?
Your first visit should feel prepared, not complicated.
Know what to bring, how scheduling works, and which details to confirm before you arrive.
Become a New Patient- 1
Request a visit
Use the current online scheduler or call the practice.
- 2
Confirm coverage
Verify insurance participation and benefits before the appointment.
- 3
Bring the essentials
Photo ID, insurance card, medication list, forms, and relevant records.
Useful health guidance
View health resources Start with the question patients are already asking
Breast Cancer Awareness Month: When Should You Schedule a Mammogram?
Learn when breast cancer screening may begin, what a mammogram does, which breast changes deserve attention, and what to discuss with your provider.
Read the guideWhat Does an Annual Physical Include?
Understand the common parts of an annual physical, how to prepare, and why visit details vary by age, history, and insurance.
Read the guideSick Visit vs. Urgent Care: Where Should I Go?
A practical guide to choosing primary care, urgent care, or emergency care based on symptoms and timing.
Read the guideChoosing a Primary Care Provider in Phoenix
Questions to ask about fit, access, insurance, continuity, and communication when choosing a Phoenix primary care provider.
Read the guideYour neighborhood practice
15600 N Black Canyon Hwy
Suite C103
Phoenix, AZ 85053
Primary care in North Phoenix
Forward Care is located near I-17 at Greenway Road, with online appointment scheduling available.
Forward Care Family Practice PLLC15600 N Black Canyon Hwy
Suite C103
Phoenix, AZ 85053
Office hoursMonday–Thursday, 9:00 AM–5:00 PM
Your next step
Ready for more personal primary care?
Schedule online or contact the practice with questions.